Focus

The tourism sector is one of the fast growing industries in Southern Africa and offers a wide variety of development and investment opportunities. Urban-Econ has developed specific expertise in the tourism market due to the firm’s involvement in a wide range of tourism development projects.

Due to the demand for professional consultancy services in the tourism industry,Urban-Econ Tourism has been established as a business unit of Urban-Econ, specialising in the field of tourism planning, development and local economics covering all aspects of tourism and tourism related industries.

Approach

The firm distinguishes itself by applying economic market principles in determining the feasibility of tourism projects, since tourism activities cut across many economic sectors and is not regarded in a singular context. The market potential is thus determined by means of generally accepted economic evaluation techniques.

Urban-Econ Tourism offers a comprehensive range of services to both the public and private sectors. The tourism experience ranges from hotel and casino feasibility research to tourism training and recreational studies. Services include, inter alia:  

• Strategies to position tourism as a key economic driver
• Strategies to capacitate private and public sectors to take advantage of opportunities presented by 2010 FIFA World Cup
• Tourism potential analysis
• Tourism Feasibility Analysis and Business Planning
• Development and management strategies
• Tourism product development strategies
• Tourism marketing strategies
• Supply and demand surveys
• Destination marketing
• Tourism capacity building and training