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PROPERTY & URBAN STUDIES
Stylised  Image: Ruwaad Holdings – AmaZulu World, uThukhela River Mouth

Focus

Urban-Econ’s  focus towards market research in property is to ensure that potential investment opportunities can be realised if proven feasible, based on an interpretation of background research, realistic positioning in the urban market economy and taking cognisance of a projection of sectoral market trends, such as shopping preferences and affordability levels. These studies are usually required to serve the following purposes:
  • To motivate various planning and investment application processes
  • To serve as rationale for network and portfolio planning
  • To verify land-use budgeting for projects.

Markets

Urban-Econ undertakes market research in the following property markets:
  • Retail and wholesale
  • Value marts and theme retail developments
  • Warehousing, storage showrooms
  • Office and Office parks
  • Industrial – parks and light industrial
  • Residential
  • Health care and educational facilities
  • Hotel and conferencing
  • Mixed use precincts and concepts.
From the above list it is evident that the firm’s property market research services fall into two categories, namely:
  • Specialist studies focusing on a single market and whereby customised sectoral models are applied
  • Mixed use developments whereby the interaction between activities in a unique development concept for maximum positive impact is accounted for.

Approach

Urban-Econ undertakes market research by applying the following key principles:
  • Applying data obtained from a wide variety of official property databases as well as utilising the firm’s extensive in-house database to establish profiles and trend
  • Gain an understanding the local market forces through appropriate data gathering actions
  • Identify the most appropriate land uses by making use of internationally benchmarked urban-economic techniques
  • Translating market potential for the various development components, in terms of realistic and future land-use budgets
  • Providing market related implementation guidelines.

Recent Projects Include:

  • International Convention Centre (ICC) NMMM
  • Club View Auto City
  • Bendor Retail Study
  • Waterfall Mall Motor Showroom
  • Rustenburg Residential Feasibility study
  • Windhoek Incubator
  • Joburg Inner City EAA
  • Centurion Irene Estate
  • Ohrigstad Lifestyle Conference Development
  • Mossel Bay Sea Front Market Potential Analysis
  • Lagoon Bay Golf Estate vs Agricultural Use
  • UDDI Railway Sheds Market Research
  • Plattekloof Filling Station Market Research
  • Shell International
  • Swartland Mixed Use Development
  • Wanaheda Commercial Node
  • Tshwane Industrial Strategy
  • Pretoria Inner City Accommodation Strategy
  • Malawi: Blantyre: Urban Development Plan
  • Mogale Coronation Park
  • Limpopo Provincial Retail Market Analysis
  • Motherwell Urban Renewal Programme
  • Outeniquabosch Safari Park Market Research
  • Polokwane Trade Hub

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