2. MANUFACTURING : White meat cluster
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Opportunity
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The establishment of a white meat cluster in Lepelle-Nkumpi LM.
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Nature of the Project
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The purpose of this venture is to make use of the existing infrastructure of the Lebowakgomo Industrial Park as well as any other infrastructure available in and around Lebowakgomo, to contribute to the development of a white meat cluster.
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Rationale for this venture
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In Lepelle-Nkumpi LM there are 15 chicken batteries with approximately 13 500 chickens that consists of broilers.
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Attractiveness Assessment
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Rainbow Chickens holds roughly 30% of the market share. Together with Rainbow Chickens, other broiler supply and processing farms include:
- Argyle
- Astral
- Early Bird
- Country Fair
- Tydstroom
- Chubby Chicks
- Rocklands
- Daybreak
- Sangiro
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Key Competitive Advantage
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Established local wholesalers and retail outlets in the Lepelle-Nkumpi LM are the potential markets. It is assumed that the abattoir will be working at full capacity (i.e slaughtering 15,000 chickens daily).
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Potential Economic Impact
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A white meat cluster will have the following potential economic impacts:
- Increased employment opportunities
- Promote entrepreneurship
- Limit poverty
- Income generation
- Skills training
- Improved food security
- Improvement of primary and secondary industries that rely on chicken farming enterprises
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Linkages
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The following secondary linkages could emerge from the proposed venture:
- Fertilisers (chicken manure)
- Dog food (carcasses & waste from crops)
- Value added chicken products e.g. convenience meals, pies, polony, viennas, etc.
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